Some ways to do that are:
1. Choosing the company name – the name of your company will tell your customers how you want to be treated. If it sounds too fancy, they might think you are a show-off. If it sounds too geeky, they might fear that they might not understand you. How to balance these two points is the challenge. An easy tip is to make one that is short and simple.
2. Sound professional – this is true, especially on the phone. When answering the phone, say with a clear voice the name of your company and your name. This will tell them if “did they call the right firm?” and “who they are talking to?”
3. Prepare a professional voice message – this is needed if there are prospects that call when you are not in the office. Be sure that you record a message that is clear, crisp, straight to the point, and brief. Being able to do that will send a good message to the caller: you are trying to offer good customer service. You can also arrange for one at the telemarketing services that you hire.
4. Describe your company expertly – try condensing your company down to a single sentence and use this line when you are trying to communicate with your prospects. This will make it easier for them to remember you.
5. Make good business cards – a business card is an extension of yourself, so you should create one that can speak highly of you. Try using a two-tone color combination for your cards, which will include your company logo as well. It will also help if you can put the same logo in all your documents for consistency.
6. Make a professional company brochure – consider this as the resume of your company. For a brochure to work, it must convey the message that you are a good company, and that you are stable and dependable. Make sure that you use the best materials, the best design, as well as good readability.
7. Create polished documents – from your letterheads, contracts, and printed receipts, be sure that all of these convey the same image for the sake of consistency and attention to professionalism.
8. Make good presentation tools – if you must, then include in your printing documents and other presentation tools that you need. Not only will this save on costs, it can also make all your documents consistent and clear.