When we join forces with complementary partners, we can double our pool of sales lead generation prospects and make it possible for other companies to engage in business with us through implied trust, broader project engagement, etc. Even though these partners may not always have the time of promoting complementary products/services, they will always have the access to a broad range of relevant decision makers and trusted sources which we can still make use of for our advantage.
The Internet has profoundly transformed the way people learn about and shop for products. Buyers now start their shopping experience by surfing the Internet, particularly search engines. In order for us to get more number of leads, optimizing our website to make it visible in the search engines all the time is a great choice to make.
This method can generate more leads and improve ROI if done well. There are different types of direct mail that are commonly used today. Postcards, self mailers with reply cards, marketing products with others in coupon magazines or direct mail packets, selling out sales letter or brochures or order forms to name a few. Any direct mail marketing campaign that targets right customers consistently with a strong message will definitely get more leads and greater profits for our business.
Telemarketing is no doubt the most cost effective and popular of all. By using this, we can now go directly to the industry decision makers to present our case, check the relevance and generate interest. Within one or two calls we easily get our product or service noticed. We only need to have a good data and the right people to perform it effectively.