Copywriting is done in order to make readers take action. It can be confirming email opt-ins, calling for more details, or to make a purchase. Copywriting examples are direct mails and sales pages.
Content marketing, on the other hand, is formulating reliable and useful content which carries a marketing function. For instance, a firm makes a compelling special report, and in return, they swap it for their sales leads’ email addresses in addition to giving them permission to inform them more regarding their products and services. Content marketing examples are white papers and blogs.
They are two dissimilar things.
However, take note that content minus copywriting is just wasting good quality content. Yes, there are blogs that exist with truly excellent content, along with a few loyal readers. If you are creating really good things which people enjoy reading, yet, if you can’t find the traffic you’re looking for, your problem most often lies in inefficient copywriting.
· Your content is not establishing trust. You could attain social media attention by being a pest, a brat or being annoying, but doing that won’t convert into customers or even subscribers.
· Your headlines don’t appeal to others, so there’s no reason for them to click through and read your content.
· You weren’t able to clearly figure out how your readers can gain from your content. It can be likened to your product or solutions that your customers benefit from, so your content has to have that something valuable. Or else, they won’t have a reason to come back.
· You never got an explicit CTA (call to action) which tells people what you want them to do—and that’s to take action. It may be to sign up for your newsletter or share your content on social networking sites.
Just bear in mind that copywriting is about convincing readers to take concrete action. But then, copywriting minus content is also wasting a good copy.
Copywriting is not everything, even if you make use of the best techniques known to man. If you perform excellent sales and marketing stuff, it’s still not enough.
Here are the foundations of brilliant content marketing:
· Check your content. If it looks like advertising, chances are, it would simply be discarded. Your “advertising” must be too priceless to be tossed aside by simply enclosing in it interesting and beneficial content.
· Content marketing is good and effective for SEO purposes, but never make the grave mistake of writing only for search engines. Especially now that Google Penguin (http://en.wikipedia.org/wiki/Google_Penguin) was recently enforced April this year to strictly implement Google’s Webmaster Guidelines about websites that are too optimised solely for the search engines. To be safe, write for your readers first, after that, you can now optimise your content to be search-engine friendly so that you can be more visible to your new readers.
This is the reason as to why copywriters are gearing more into the “content” approach. Integrating interesting content with quality copywriting is one irresistible fusion of both worlds.